'n Learn - Press
PRODUCTS HELP CHILDREN LEARN FOREIGN LANGUAGES
RELEASE - April 18, 1997 - Two new products developed and produced
by Master Communications, Inc., of Cincinnati make learning
Korean and Chinese fun and natural for children of all ages.
Learn Chinese and Sing 'n Learn Korean uses familiar melodies
to teach basic vocabulary and pronunciation. Each 32-page songbook
contains illustrations featuring Penny and Tommy Panda and a
digitally recorded cassette with more than 20 vocals on one
side and music only on the other. The book also includes English
translations, suggested activities and instructional guides.
of Master Communications President Selina Yoon, the Sing 'n
Learn series gives children a head start in learning another
language, which in turn stimulates greater mental development.
"Children love to sing. It's one of the easiest ways for them
to learn the words for fundamentals like greetings, colors,
numbers and animals," Ms. Yoon explained.
'n Learn series is the first of its kind to be released in the
United States. Many children's recordings are sung by children,
making it difficult to hear syllables. To promote communication,
Master Communications used clear adult voices on the 45-minute
digitally recorded tapes, slowing the tempo slightly to allow
for clear enunciation.
enhance the learning process, Ms. Yoon chose collaborators who
knew each language, music and children well. Together, they
compiled songs that are popular around the world - like the
"Hokey Pokey" and "Twinkle, Twinkle Little Star" - and songs
native to each country. When possible, they used lyrics sung
by children in Korea or China, like Old MacDonald, which is
sung as "Uncle had a Farm Field" in Korean and "Old Mr. Wong
had a Farm Field" in Chinese.
books and cassettes were produced, almost in their entirety,
in Cincinnati, something that Ms. Yoon found surprising. "I
thought I'd have to go to a larger city like New York or San
Francisco to find people experienced in children's music and
foreign translations," she said.
Jeng, Ms. Yoon's co-author on Sing 'n Learn Chinese, teaches
at the University of Cincinnati's College Conservatory of Music
and chairs CCM's Kindermusic program. In addition to helping
with development, she sang on the Chinese tape.
Kim, an instructor at Northern Kentucky University, helped Yoon
with the Korean translations. An experienced translator and
author with a degree in Korean language and literature, Ms.
Kim also has been published in Korea. Esther Hyun, a University
of Cincinnati student pursuing a master's degree in voice, sang
on the Korean version.
senior composer and engineer at Cincinnati's Madison Park Productions,
teaches technology in media at Raymond Walters College. He arranged
and performed the music for both cassettes. Although most of
the music was familiar, a few native songs he'd never heard
before and some called for revisions.
already are clamoring for the Sing 'n Learn series. A teacher
from Philadelphia has requested permission to use it on a television
program that teaches elementary Chinese.
are planned for other Asian languages, including Vietnamese,
Cantonese and Japanese.
also publishes Asia For Kids, a full color, 48-page catalog
that features books, cassettes, CD-ROMs, crafts and toys designed
to share the rich Asian culture with children of all ethnic
origins. It includes products in Korean, Chinese, Japanese,
Khmer, Tagalog, Thai, Vietnamese, Lao, Hmong, Spanish and English.
The catalog offers resource materials for parents and teachers.
'n Learn sets, priced at $14.95 each, and the catalog may be
obtained by calling (800) 765-5885. Orders may be faxed to (513)
563-3105 or sent by e-mail to firstname.lastname@example.org.
'n Learn series is now available in Book & CD in Chinese, Japanese, Korean & Vietnamese.